Privacy Policy

Last updated: 3 September 2026

This Privacy Policy explains how The Gent's Collective (“we”, “us” or “our”) collects, uses and shares personal information when you visit or make a purchase from www.thegentscollective.co.uk (the “Site”).

1. Information we collect

We may collect information you provide directly to us, including your name, email address, telephone number, billing address, shipping address and information relating to your order.

When you use the Site, Shopify and the technologies used to operate the Site may also collect technical and usage information, such as your IP address, browser and device information, pages viewed, interactions with the Site and cookie or similar technology identifiers.

2. How we use your information

  • process and fulfil orders;
  • take or facilitate payment and prevent fraudulent transactions;
  • communicate with you about orders, enquiries and customer support;
  • operate, maintain and improve the Site and our services;
  • send marketing communications where you have opted in or where otherwise permitted by law; and
  • comply with legal and regulatory obligations.

3. Who we share information with

We use Shopify to operate our online store and process information required to provide our services. We may also use Shopify Email to send marketing communications to customers and subscribers in accordance with their marketing preferences.

We may share information with service providers involved in operating the Site, processing payments, fulfilling orders, delivering products, providing customer support or meeting legal obligations.

We have previously used Meta advertising services. Where Meta advertising, pixels, conversions tools or similar technologies are active on the Site, information about interactions with the Site may be processed in accordance with the relevant consent and privacy settings.

4. Marketing

If you subscribe to marketing communications, we may use your contact details to send you news, product information and offers using Shopify Email. You can unsubscribe at any time using the unsubscribe link in a marketing email or by contacting us.

5. Cookies and similar technologies

Cookies and similar technologies help the Site function, remember preferences and, where enabled and permitted, support analytics and marketing. You can manage certain preferences through the cookie controls made available on the Site and through your browser settings. Some cookies are necessary for the Site and checkout to function correctly.

6. Lawful bases for processing

Where UK or European data-protection law applies, we process personal information using an appropriate lawful basis. Depending on the circumstances, this may include performing a contract with you, complying with a legal obligation, pursuing our legitimate interests in operating and improving our business, or obtaining your consent.

7. Retention

We keep personal information for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders, provide support, meet legal, accounting and tax obligations, resolve disputes and enforce agreements.

8. Your rights

Depending on applicable law, you may have rights to request access to your personal information, correction of inaccurate information, deletion, restriction or objection to certain processing, and data portability. You may also withdraw consent where processing is based on consent.

To exercise a privacy right or ask a question about this policy, contact info@thegentscollective.co.uk. You may also have the right to complain to the UK Information Commissioner's Office (ICO).

9. International transfers

Some of our service providers may process information outside the United Kingdom. Where required, appropriate safeguards are used for international transfers in accordance with applicable data-protection law.

10. Children

The Site is intended for a general adult consumer audience and is not directed at children. We do not knowingly collect personal information from children in circumstances where doing so is prohibited by applicable law.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services or legal obligations. The latest version will be published on this page.

12. Contact us

For privacy questions, requests or complaints, contact us at info@thegentscollective.co.uk.